8/5/2023 0 Comments Mtn dew uproarThe community sometimes refers to this version of Supernova as "Euronova." Code Red was officially re-released to stores permanently on September 2nd, 2014.įinland/Denmark Main article: Supernova (Raspberry-Lemon)Ī Raspberry-Lemon flavored soda was released under the Supernova name in 2012 in Finland, and 2016 in Denmark. Code Red was announced the winner and the losing flavors, Supernova and White Out, were discontinued once again. The flavors re-released again for 2014's DEWmocracy Canada promotion, where Code Red, White Out, and Supernova competed over the summer of 2014 until August 5th, 2014, when the voting ended. In 2014, these losing three flavors were re-released from high demand for the Canadian Back By Popular Dewmand. Voltage was officially re-released to stores permanently on July 15th, 2013. Voltage was announced the winner, leaving the losing flavors, Supernova, Code Red, and White Out discontinued until next year in a second promotion. These four Dew flavors were released over the summer of 2013, competing against each other until July 4th, 2013, when the voting had ended. The candidates were Voltage, Supernova, Code Red, and White Out. The concept of its name and voting session alone is comparable and consists of competitors from prior American DEWmocracy promotions I from 2008 and II from 2010 (excluding Code Red). In March 2013, a voting promotion called DEWmocracy Canada was announced. International Release Canada Main article: DEWmocracy Canada (2011) Back by Popular DEWmand Limited-Time release Main article: Back by Popular DEWmandĪfter popular demand to bring back some discontinued Dew flavors, Mountain Dew announced that 2004's Pitch Black, 2008's Supernova and 2010's Typhoon would be returning for a limited time together over the summer of 2011 as a part of the Back by Popular DEWmand promotion. Voltage was officially re-released to stores on December 29th of that year. Voting ended on August 19th, 2008, and Voltage was announced the winner, having won 41% of the votes, Supernova came in second place, with Revolution in third. Drinkers were able to try all three flavors and vote on the DEWmocracy website on which they preferred for their favorite. Supernova, alongside its competitors, Voltage and Revolution, was officially released over the summer of 2008 to compete for a chance to become a permanent flavor. Out of the 3 phase process, only three finalists were chosen: Voltage (a Raspberry Citrus flavor), Supernova (a pink Strawberry Melon flavor), and Revolution (a sky blue Wild Berry Fruit flavor). DEWmocracy was released throughout various phases. This campaign was named "DEWmocracy," tying the words Dew and Democracy together as the campaign centered around the idea of Dew drinkers designing the next permanent flavor on the line. In November 2007, PepsiCo launched a new Mountain Dew marketing campaign. Its tagline was " DEW with a Blast of Strawberry Melon Flavor and Ginseng." History (2008) DEWmocracy I Main article: DEWmocracy I Supernova was a Strawberry-Melon flavor of Mountain Dew with added ginseng and was bright magenta in color. 2.2 (2011) Back by Popular DEWmand Limited-Time release.
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